Design for the crypto generation

The branding concept is inspired by Bitcoin culture and the unique spirit of the crypto community. The key visual elements – the Bitcoin meme cap and the tomato character – create a distinctive, fun, and modern identity that resonates with both crypto enthusiasts and a broader audience.

The label design embraces a minimalist yet bold aesthetic, blending black-and-white illustrations with strong typography to convey the essence of the Bitcoin world. This combination transforms a classic product into something fresh and relevant in a digital-first era.

This project merges tradition with innovation, showcasing how branding can evolve and take on new meanings in the crypto age.

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