Moshu – Cake & Coffee Shop

The packaging for Moshu’s cakes combines vibrant design and playful elements, reflecting the brand’s warm and magical essence.

We had the pleasure of working with Moshu, a beloved coffee and bakery shop located in Buenos Aires, Argentina, for a comprehensive rebranding project. Our relationship with Moshu began years ago with their first location in Saavedra, and as the brand expanded with their new Palermo location, Moshu Treehouse, we were invited to redesign their visual identity to reflect their growth.

As part of the rebranding, we developed new packaging for all their cakes, including large, medium, and mini cakes. The design combines vibrant colors and playful graphic elements that capture the warmth and magic that Moshu is known for. One of the key challenges was creating a sub-brand for the “Old Fashion Cakes,” a line of cakes inspired by American classics such as Red Velvet, Carrot Cake, and Chocolate Cake. The packaging for this line features vintage-inspired typography and nostalgic touches, transporting customers to the era of traditional baking, while celebrating these iconic desserts.

The packaging design across all cake lines reflects Moshu’s distinctive essence, blending modern and traditional elements in a way that enhances the customer experience.

Project Credits:

Client: Moshu Cake & Coffee shop

Design Studio: Cobra Studio

Creative Direction & Design: Ursula Villalba

Location: Buenos Aires, Argentina