Serena Adiós al Estress

Project Context

Serena is an anti-stress supplement brand created in the United States by Bernard Kizer, dedicated to promoting women’s health and wellness.

My role in this project was to design a practical, lightweight, and attractive packaging solution that was easy to mail.

Additionally, I developed the unboxing experience, crafting a box that contained elements representing each of the five senses to create a complete relaxation experience. This sensory approach was designed to immerse users in a moment of total calm as they interacted with the product, reinforcing Serena’s promise of stress relief.

The general branding was a collaborative project with team members Valentina Martinez and Mailén Escudero.