Negrito Lindo – Café de Altura

Agency: Persona Office
Location: Mexico
Project Type: Produced
Client: Negrito Lindo
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass
Printing Process: Braille – Gold Foil

Coffee is essential for most, Negrito Lindo is much more than traditional coffee from Chiapas in the mountains of Mexico. The branding system brings adventure, creativity, and flavor. A unique braille system on a coffee label, designed for those who want to take the next step.

What’s Unique?
The main idea is to reflect the high status by placing the coffee in a bottle of wine, adding gold foils and a braille system unique in the current market.