The Russian company Fart produces more than 70 types of fertilizers, soil and plant protection products made on the basis of biohumus, which is a natural organic substance that stimulates the growth and harmonious development of plants. The manufacturer asked us to create packaging that would stand out in the market. We researched competitors in detail and based on this, created a trademark “TerraNova”, which means “new land”. We used the conception of “earth” for packaging design.

