Ghat’s Recipe – Nutmeg Pickles

Ghat’s Recipe – Nutmeg Pickles – Branding & Packaging Design

Overview

Ghat’s Recipe is a food brand inspired by ingredients sourced from the Western Ghats, transformed into premium ready-to-eat products.

Nutmeg Pickles was launched as the brand’s first signature product.

The Idea

To create a brand identity that feels:

Packaging Approach

Designed to balance story and shelf appeal:

For Consumers:

For Market Presence:

Visual Direction

Outcome

A packaging system that positions Nutmeg Pickles as a premium product — sourced from the Ghats, crafted for modern consumers.