RITM supplements

RITM is a functional supplement brand designed as a structured five-product daily system, aligned with different times of day. The project includes branding, packaging design, and a sustainable refill-based system, extended with a digital app for deeper tracking, education, and ingredient insights.

At PacPac Studio, we started asking why people buy supplements and then stop taking them. It turned out the problem wasn’t motivation. Often, the issue comes down to design and the lack of convenience in everyday use. That became the starting point.

Key design decisions:

• Each bottle uses a unique color and tactile cap shape, allowing users to distinguish products visually and by touch.
• A mechanical counter integrated into the cap shows remaining doses from 30 to 0.
• Magnets align bottles into a clean, simple, and stylish daily sequence, removing the chaos and isual clutter.
• Reusable plastic bottle + refill tubes made of sturdy cardboard make the packaging more sustainable (82% od users are willing to pay for sustainable packaging)
• A QR code on the bottom of the bottle connects the package to a digital platform with full product information, intake tracking and refill reminders.
• RITM uses large typography, clear hierarchy and minimal layouts so key information can be understood instantly.
• RITM GO is a portable case that holds one day’s worth of capsules, with five compartments labeled by time of day. It is easy to take
with you on the go. User can choose the favorite color.