Lagom Pharmatech

ABOUT THE PROJECT & TASK

CBD Oil is a new product of LAGOM PHARMATECH, based in Europe. It helps with insomnia, reduces anxiety, and relieves pain.

Our main task was to create a packaging design and communicate safety and trustworthiness, without deterring users due to the product’s cannabis origins.

SOLUTION

We used a doctor’s prescription as a metaphor and applied it to the visual design of the package instead of using cannabis images like other CBD oil packages, which often repel customers.

The Northwell font replicates handwriting and resembles a doctor’s prescription. Meanwhile, the Mukta Mahee font balances Northwell with its strict, simple forms.

Сolours reflect the intensity level of the product, creating a balance between classic pharmacy products and modern design. We started from the fact that green, yellow and red are intuitive to the user, and selected softer shades to continue the idea that the oil is used for relaxation and good sleep.