HIDDO kid’s bathing product line

ABOUT
This project centers around HIDDO – a children’s bathing product line that includes shampoo, shower gel, and bath foam. Designed for two distinct audiences, parents who make the purchase decision and kids who experience the product, HIDDO transforms bath time into a joyful moment for both.

Positioned as a practical yet playful brand, HIDDO balances the parents’ desire for simplicity and clean aesthetics with the kids’ love for bright colors, fun, and surprise. Our task was to develop a complete brand identity, naming, logo, color palette, typography, and create packaging that seamlessly integrates into bathroom spaces while offering an engaging and magical experience for children.

SOLUTION
We started by designing smart, interactive packaging that transforms during use. The visual concept revolves around a clean, minimalist look that reveals playful, colorful illustrations when wet. This dual-layer approach ensures the packaging remains calm and uncluttered on bathroom shelves, yet surprises and delights children during bath time.

1/ PACKAGING DESIGN
The packaging features a sleek, neutral appearance when dry, blending effortlessly into adult spaces. But as soon as water touches the surface, hidden colorful patterns emerge, engaging children with a sense of magic and discovery. This interactive element turns an everyday routine into a playful experience, while keeping the product functional and visually subtle for adults.

2/ BRAND NAME
The name HIDDO is a playful fusion of “kiddo” and “hide,” perfectly reflecting both the target audience and the packaging’s hidden visual layer. It hints at the playful secret waiting to be uncovered during bath time, adding an element of storytelling to the brand.

3/ LOGO & BRAND ELEMENTS
The HIDDO logo features a soft, bubbly typeface that feels light and friendly, echoing the playful spirit of the brand. Supporting typography includes clean, soft sans-serif fonts to maintain clarity and balance, while the accent colors are inspired by bright, joyful palettes that pop out during the product’s transformation. Together, these elements create a cohesive identity that speaks to both parents and children in a fresh, engaging way.