Uncanned

Uncanned is a playful Indian prebiotic soda brand that brings bold flavours, good vibes, and a little attitude to everyday drinking. Prebiotic soda already made its case abroad, brands like OLIPOP and Poppi turned “good for your gut” into something people actually want to be seen holding. India hadn’t seen its own version of that, something made for the audience that likes to be unapologetically bold. Confetti named Uncanned, built its complete identity, and designed packaging and merchandise across the brand.