Packaging design for HerbHue / beauty & cosmetics

HERBHUE is a brand of cosmetics made with 100% natural ingredients. The product line is aimed at moisturizing the skin. We’ve created a packaging design with a premium and luxurious feel to convey the high quality and effectiveness of the products, attracting target audience who value both aesthetics and quality. The design also contains natural elements and associations.

The caps symbolize mossy stones, evoking a sense of returning to nature. They serve as a reminder of the natural ingredients used in our products. Moss also loves moisture and only grows in a moist environment, it retains moisture in the soil, slowing evaporation and helping to prevent drought. This refers to the product’s beneficial properties. The line gently cleanses, moisturizes and revitalizes the skin of the face.

The box packaging is both elegant and eco-friendly. Each box is crafted from high-quality, eco materials, featuring a subtle, tactile texture that highlights the natural essence of the brand. The white color reinforces this idea. Clean and simple, it evokes the purity and simplicity of nature. The minimalist design also emphasizes the product’s premium quality.