DUET hair car line

About

DUET is an innovative line of hair care products presented in 3 series: for normal, dry and oily head skin types.
Values: Innovation, Comfort, Energy

Persona

Dynamic professional who balances a career with an active lifestyle. Has a busy, vibrant schedule that demands efficient solutions to simplify life. Values comfort, minimalism and ease of use.

Design challenge

To create a branding & packaging design that could evoke the emotional response from the target audience and will suit their lifestyle.

Solution

Since the design should be minimalist, we decided to focus on the form factor, colors and fonts.

We started by creating an unusual package shape that would convey the brand’s innovative approach and be suitable for active people. The main idea: everything you need in one bottle. We created a bottle with two sections for shampoo and conditioneer. The shampoo section is slightly larger, as shampoo consumption is usually higher than conditioner consumption.

Smooth bottle edges symbolize easy and smooth integration into life.
Soft touch material creates a pleasant interaction with the product.

Logo

The elongated letters of the logo echo the elongated shape of the bottle, and the letter E represents a two-section bottle with an open cap.

Typography & colors

Vibrant colors reflect the energetic lifestyle of the target audience. The typography features minimalist, sans-serif fonts, aligning with our clean and modern aesthetic.