PL!X · Energy Drink Branding

We created a modular identity based on the concept of energy modes. Each mode has its own color, symbol and mood, allowing users to choose their state rather than just a flavor. Pixel graphics and UI-inspired elements bring a sense of play and digital culture, while clear typography keeps the system structured and easy to scale. The result is a bold but friendly identity that works across packaging, merch, digital and outdoor applications.