El Barba

Design: Carolina Saguan
Location: Argentina
Project Type: Produced
Client: Zorzal Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexography, Foil stamping, Embossing

In Argentina, we call God “El Barba”. Therefore, the idea of the label is to show God turned into Vine as a supreme being, where its bark is organically transformed using its knots and twists to shape the face of “GOD/VINE” The expression of its face is peaceful, confident, supreme and miraculous. This God/Vine seems unique, magnanimous, sacred and complex in its simplicity. Gualtallary Terroir is illustrated in the surrounding environment, where we may see Tupungato Volcano, the structure of Zorzal Winery, the Monastery, the typical fauna of the region, the Andes Mountains and the indispensable sun and moon.

In Argentina, we call God “El Barba”. The design shows God turned into Vine; its bark is organically transformed using twists to shape the face of “GOD/VINE”, which is confident, supreme, miraculous, unique, sacred and complex in its simplicity. Gualtallary Terroir is illustrated in the environment, where we may see Tupungato Volcano, the Winery, the Monastery, the fauna, the Andes Mountains and the Sun.