SOLAD is a minimalist specialty coffee brand built around simplicity, quality, and trust.
The brand’s mission is to remove the unnecessary noise from the coffee experience, creating a smooth and direct journey from bean to cup.
The identity system combines clean typography, structured icons, hand-drawn coffee illustrations, and a bright yet grounded color palette inspired by sky, plants, daylight, and roasted coffee. The packaging was designed to feel clear, functional, and memorable, reflecting the brand’s promise of high-quality coffee served with great care.
At its core, Solad is about making specialty coffee feel simple, approachable, and consistent, building not only a strong brand presence but also a lasting relationship with its customers.










