Malditos Cuñados

Packaging design for Malditos Cuñados wine. The concept is based on the theory of brother-in-law rivalry, so we created silhouettes of Hugo and Edu (brothers-in-law and owners of the wine) facing off. The silhouettes are combined, some in red foil stamping and others die-cut, which, as the wine is consumed, allows light to pass through the silhouettes, creating a striking effect. For the neck, we designed a collar where the silhouettes are duplicated.