DAQQ Ice Cream | Brand Identity

DAQQ Ice Cream | Brand Identity

DAQQ is a premium brand inspired by the centuries-old tradition of Levantine hand-pounded booza.

Named after the Arabic word “دَق” (to pound), the brand celebrates the craftsmanship behind one of the region’s most iconic frozen desserts. Every element of the identity draws from the rhythm of pounding, stretching, and shaping booza by hand, translating this heritage into a clean, modern visual language.

The launch collection features three authentic flavors rooted in Levantine culinary culture: Baladi Ashta, Aleppo Pistachio, and Blossom Water.