Caiaffa Myria

Named after Myriapoda, the arthropod group that includes centipedes, Myria is a wine collection inspired by the biodiversity surrounding the Caiaffa vineyards in southern Italy. Created for a winery committed to organic farming, the identity reflects the relationship between viticulture and the native ecosystem that shapes its wines.

The design combines botanical elements and local species with a bold, contemporary graphic language influenced by urban aesthetics. Rather than depicting nature literally, the project transforms it into a distinctive visual system that gives each label a strong identity while keeping the collection cohesive.

Expressive compositions, refined typography, and a restrained color palette reinforce the balance between organic forms and graphic precision. The result is a packaging system that celebrates biodiversity as a defining part of the winery’s philosophy, expressing the authenticity of wines born from a living landscape. Myria turns the surrounding environment into the central element of the brand, creating a memorable identity that connects sustainability, place, and contemporary design.

Curator’s Insight

The challenge with “organic vineyard” packaging is that the visual shorthand is almost used up: vine leaves, rolling hills, handwritten script. Myria sidesteps it by zooming in on a single, unglamorous organism and letting it carry the entire sustainability narrative.

The leaf illustration is doing more than decoration. Rendered as a dense, etching style halftone, it reads closer to scientific plate than botanical flourish, which gives the label an authority that generic foliage wouldn’t earn. Against that muted, textured ground, the centipede is picked out in gloss foil, red edging on the Rosé, solid gold on the Brut. That contrast in finish, matte print against foil, is what separates the two expressions visually, without needing a different layout or palette for each.

It’s a good example of how ecological credibility in packaging can come from specificity rather than softness. Choosing an actual species over a generic sustainability symbol says more about “living landscape” than any amount of green ever could.

Flagging: no studio or design agency was named in the brief, only the client (Caiaffa, Italia). Let me know if you have that credit before this goes up.