Avangard Wine Label

Avangard Wine Label

Alexander Skurihin

Graphic designer. Branding & packaging design

WINE LABEL – AVANGARD

Wine is an art that is free of boundaries. “AVANGARD” is a supremacist study where three grape varieties act as three primary elements. We have cut off all unnecessary things, leaving a pure geometry of taste, energy of color, sharpness of lines and endless aftertaste. This is a revolution in the glass, changing your perception of the classics.

The manifesto of suprematism. The design is inspired by the works of Kazimir Malevich, one of the founders of the Russian avant-garde.

The triad of varieties is based on basic shapes and primary colors:

  • Circle – softness and fullness;
  • Square – structure and tannins;
  • Line – acidity and long aftertaste.

Design: Alexander Skurihin