The Little Things Blind Boxes

Porter Airlines: The Little Things Blind Boxes

For its 20th birthday, Porter Airlines is turning the little things that have made its economy flying experience distinctive into actual little things.

Created in collaboration with Toronto independent creative agency Academy, The Little Things Blind Boxes transform signature Porter touches, from its aircraft and complimentary drinks served in glassware to Mr. Porter, its unmistakable raccoon mascot, into five limited-edition collectibles.

The idea extends Porter’s The Little Things brand platform, launched in 2025, by taking familiar moments passengers experience with the airline and turning them into something they can actually hold and collect. Each blind box is sealed to preserve the surprise and contains one of five collectibles: Mr. Porter, the De Havilland Dash 8-400, the Embraer E195-E2, Little Drink or Little Luggage. Each collectible also includes a keychain attachment, allowing it to be carried as an accessory.

There are also 20 chances to discover a Golden Porter Pass, redeemable for 20 free flights to any Porter destination.

More info on The Little Things Blind Box:

Each The Little Things Blind Box measures 10.4 cm × 10.4 cm × 12.7 cm (4.1 in. × 4.1 in. × 5 in.) and contains a sealed foil bag to preserve the surprise until it’s opened.

Every collectible also includes a keychain attachment, allowing it to be carried as an accessory.

The collection is the first in a series of activations celebrating Porter’s 20th anniversary and was developed as an extension of the brand beyond the travel experience itself, turning the little details passengers know and love into objects they can own, display and take with them.

Client: Porter
Director, Communications & Public Affairs: Brad Cicero
Senior Manager, Communications & Team Engagement: Robyn van Teunenbroek
Communications Specialist: Issa Bower
Communications Specialist: Brian Liu
Managing Director, Marketing: Maclin Williams
Advisor, Marketing: Marc Gagnier
Director, Brand & Creative: Michael Macaulay
Frontend Web Developer: Calum Daly
Performance Marketing Lead: Calvin Tong

Creative Agency: Academy
Art Direction: Ted Nguyen
Copywriting: Darya Nikolayeva
Social Creative Lead: Beth Ramos
Executive Creative Direction: Susie Lee
Head of Strategy: Sabrina Babooram
VP of Partnerships & Communications: Megan Leahy
Creator Partnerships Lead: Alyssa Faoro
Account Director: Isabella Wardrop
Senior Producer: Nadine Farhat

Little Things Manufacturer: Makeship
Media Agency: Porter, Academy
PR: The NBP Group, Glossy