CRUMBI

CRUMBI is a playful cupcake packaging concept created to bring warmth, joy and personality to everyday bakery packaging. The visual identity uses a soft cream, coral and chocolate brown palette, combined with flowing graphic elements and a cheerful cupcake character.

The packaging system includes cupcake boxes, takeaway boxes, cups, bags and supporting brand materials, all designed to create a consistent and friendly customer experience. The concept focuses on simple shapes, clear branding and a memorable visual style suitable for a modern bakery or dessert brand.

Project Type: Self-Initiated Packaging Concept
Design: Brand Identity & Packaging Design