Shirin — Wine Label & Packaging Design

SHIRIN – Iranian Winemaking in Exile
Wine Label and Packaging design

Shirin is a wine crafted in Armenia from grapes grown in the rugged landscapes of Iran. The identity was created as a continuation of the visual language developed for Molana, an earlier wine from the same cross-cultural story.

Inspired by medieval Persian manuscripts, miniature painting, and calligraphy, the label combines intricate illustration with a contemporary composition. At its heart is a symbolic scene featuring a swan and a hawk, referencing Khosrow and Shirin — the celebrated 12th-century romantic epic by Persian poet Nizami Ganjavi, telling the story of the Armenian princess Shirin and Khosrow, King of Persia.

The custom Shirin wordmark draws inspiration from the expressive forms and rhythm of Persian calligraphy, while the richly detailed illustration reflects the beauty, grace, romance, and resilience associated with Shirin.