YUZU

YUZU is a sparkling alcoholic citrus drink created for people who want more flavour and less sweetness. Combining bright, aromatic yuzu, lively carbonation and a crisp 4.5% alcoholic kick, the brand brings a fresh perspective to the ready-to-drink category. Its philosophy is simple: less sweet, more citrus, and more reason to crack one open.

The packaging takes inspiration from the bold energy of citrus, translating the drink’s character into a playful, colour-driven visual identity. A warm palette of golden yellow, vibrant orange, dusty pink and olive green brings together the natural brightness of yuzu and the juicy character of pink grapefruit. Cream-coloured packaging provides a clean base for the graphics, allowing the colours, typography and fruit illustrations to stand out with confidence.

The visual language balances bold, retro-inspired typography with fresh fruit imagery and simple graphic shapes. The result feels lively, contemporary and approachable, with enough personality to stand out on the shelf without relying on the conventions of traditional alcoholic beverage packaging.

YUZU’s packaging is designed to feel as bright and lively as the drink itself. It brings together expressive colour, recognisable fruit cues and a confident graphic identity to create a product that feels at home at summer gatherings, casual nights out and spontaneous moments with friends.