BURS — Packaging for Functional Energy Drinks

The Story In Iceland, geothermal energy makes it possible to grow microalgae all year round in controlled conditions. These algae are a natural source of protein, healthy fats, omega-3 and B12. BURS turns this terroir into functional protein shots and drinks that fit into a busy day: a 60 ml shot and a 330 ml can.

The Friction Our audience is urban, active and always in a rush, aged 22–35. They skip breakfast, squeeze lunch between calls and care about their health without being fanatical. When energy runs out, coffee gives a nervous charge and energy drinks feel harmful. Fast energy usually comes at the cost of health.

The Shift BURS makes fast energy good for you. The brand promises a quick boost without harming your health, so you can keep going.

The Metaphor Power of a geyser: energy builds deep underground and bursts out at once. Drinking BURS works the same way: energy bursts out of the bottle.