VELVER

VELVER is a perfume branding and packaging concept created by Biro Ecaterina Florina for her bachelor’s graduation project at Aurel Vlaicu University of Arad, Romania.

Inspired by the softness of velvet and the elegance of silver, the project combines a deep blue and silver colour palette with a distinctive ribbon motif. In the logo, the letter E takes the form of a ribbon and connects visually with the letter V. This detail extends into the brand’s symbol, pattern and visual applications.

The packaging makes opening the box an integral part of the perfume’s presentation. A front cut-out reveals the bottle while the box is closed, and the interior supports and displays the product. As the box opens, a pop-up mechanism raises a velvet bow into a three-dimensional form, adding an element of surprise.

The visual identity extends across business cards, envelopes, notebooks, pens, bags and stickers. A promotional flyer incorporates a three-dimensional bow and a 5 ml perfume sample designed to become a keychain, accompanied by a velvet charm inspired by the brand’s symbol.

The project brings together visual consistency, tactile details and an interactive opening experience.

Designer: Biro Ecaterina Florina
University: Aurel Vlaicu University of Arad, Faculty of Design
Project: Bachelor’s graduation project, 2026
Location: Arad, Romania

 

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