ABOUT
A rigid jewelry presentation box produced for jewelry brand le gramme. The packaging follows a minimal black-and-white graphic language: lowercase sans-serif typography, a short dictionary-style definition of the gram printed on the base, and a white exterior set against a black interior insert.
SOLUTION
A two-piece lid-and-base (telescope) rigid box with a shallow lid and a deeper base. When closed, the lid seats over an inner shoulder so the outer walls read as one continuous white volume with a clean horizontal seam. The compact rectangular case is sized for jewelry.
The wrap carries a large tone-on-tone “le gramme” wordmark across the lid top; a small black printed “le gramme” on the lid side panel with a solid black square mark opposite it; multi-line black French text on the base defining gramme as a unit of mass; and the brand web address printed in black on the white inner shoulder.
TECHNIQUE
Rigid board construction in a lid-and-base format with an inner shoulder. Lid and base are wrapped in matte white textured paper, with the wrap turned cleanly over the board edges. Side and shoulder graphics are printed in black on the white wrap; no foil or metallic finish is visible. Inside the base, a black fitted insert holds a main rectangular well and narrow slot(s) for a folded white paper card; the lid interior is lined in black.
RESULT
The finished box presents as a quiet jewelry case: white textured exterior, black insert, and typography used as structure rather than decoration. Opening reveals the shoulder print and the contrast of the black cavity against the white walls.









