Beauteaful Booch — Nicaraguan Kombucha

Beauteaful Booch is a small-batch kombucha brand inspired by everyday life in Nicaragua. The aim was to create an approachable identity rooted in the country’s coastal landscapes, tropical fruit and warm Pacific light. Simple shapes, sun-faded colours and an informal graphic style give the brand a relaxed, local character.

“Brewed by the Nicaraguan Sun” became the central idea. An irregular sun shape sits behind the bold, stacked “KOM / BU / CHA” lettering. On the bottles, its rays extend beyond the main label panel, giving the label a recognisable silhouette. The sun becomes part of the packaging’s shape, carrying the idea through a detail you can see and touch. The stacked lettering also appears on the cap seal, connecting this small element to the main label.

Warm cream and black typography form a consistent base across the range. Yellow identifies passion fruit with mint, while hibiscus red marks hibiscus with rosemary. The layout carries across bottles and cans, with the product name as the focal point, the flavour directly below, and smaller outlined panels organising ingredients and practical information. This keeps the two flavours distinct while maintaining a clear connection between formats.

Uneven borders, stamp-like marks and simple illustrations of fruit, flowers and volcanoes extend the visual language. They reference the ingredients and landscapes behind the brand, and provide a set of elements that can be used across packaging and communication. Product imagery follows the same direction: warm daylight, sand, fruit and palm shadows place the drinks in the coastal setting that inspired the identity.