КИСЛ, Brand Identity and Packaging for a Sour Soda Brand

КИСЛ is a sour soda brand where a single sip opens a portal to another universe. In this world, gnomes, elves, and trolls brew their own potions, mixing familiar fruits into unexpectedly sharp combinations. Each flavor is personified by a different wizard, their face already puckered by the sourness of their own brew. The identity turns that first reaction to a sour drink into the starting point for an entire fantasy world. The characters are mischievous, eccentric, and full of personality.

Their exaggerated expressions give each flavor a recognizable face and bring humor to the packaging, inviting people to explore the collection and find their favorite. A Gothic wordmark sets the tone, connecting the brand to spell books, mysterious recipes, and magical potions. Neon colors give the range an immediate visual impact, while metallic accents add contrast and catch the light. Together, these elements balance the atmosphere of fantasy with the playful energy of a contemporary soda brand.

Each can becomes a small window into this universe. Expressive illustrations, distinctive color combinations, and fruit details help separate the flavors while keeping the range visually connected. The design is built to work both as an individual can and as a complete collection, with every character contributing to the same story. The visual language extends beyond the packaging into merchandise and other branded materials, allowing the characters and their world to travel with the audience.

КИСЛ makes sourness something you can see before you even open the can: vivid, strange, playful, and impossible to ignore.

Open the portal