LabLeaf —natural cold-brewed tea

LabLeaf is a packaging design student project of a cold-brewed tea, including 3 flavours: Japanese plum and chaga, honey and wild mint, fir and Sagan Daila. The product is aimed at the working adults segment, who are in search of a refreshing and natural beverage for their busy day or to rest. Brewing method changes everything: cold water does not remove bitter tannins from the leaves and fruits. The drink is perfectly soft, sweet, with no hint of bitterness, but retains maximum antioxidants and L-theanine amino acids (which are responsible for focus and peace).

The main idea in LabLeaf’s design is the combination of natural components with human control in laboratory settings. Therefore, its design is focused on minimalistic typography and pure ingredient prints on the plastic. The front of the label describes all the information needed for the consumer to be sure about the ingredients and taste. Bottle material is 500 ml made of matte plastic (frosted PET1). One of the key features is the logo printed on the label. The paper label design and ingredient prints are fully designed by hand, only the visualisations of the bottle are made with the help of AI.

As a result, the product speaks for itself: for clear mind and light body.

Designer: Anna Kachaeva (@sekk1i)