Western Snacks Packaging – Chheda’s First Draft

Chheda’s Western Snacks Collection 

Chheda’s is a Mumbai-based Indian packaged snacks company specializing in banana chips, potato wafers, namkeen, ethnic snacks, and savory packaged foods. Founded in 1993 by Ashok Chheda and family, the company started with a single product premium banana chips and evolved into a significant regional FMCG snack player with expanding national and international presence.

The proposed packaging design aims to reposition Chheda’s as a brand that is relevant. The western snacks range will be designed to appeal to multiple age groups, with a particular focus on teenagers and young adults. The design will:

1. Use bold, expressive typography to create strong shelf impact

2. Build a modular design system that allows for easy expansion of the product line in the future

Overall, the goal is to transform the packaging from being purely functional to experiential and emotionally engaging.

Five Snacks, five different concepts translating through the packaging. This is the first draft of the brief given by the brand. Since it has been developed further, the official chheda’s logo has not been shown on these packages, and therefore this draft in a hypothetical stage.