Sunbath fruit

Designer: Eugenia Kudrinskaya
Location: Russia
Project Type: Student Project
School: HSE Art and Design school
Tutor: Leonid Slavin
Packaging Contents: Dried fruit snack
Packaging Substrate / Materials: Organic plastic
Printing Process: Digital printing

Dried fruit is a specific category in the packaging, usually, dried fruits and berries look absolutely unappetizing. The problem here is how to show the fruit fresh and attractive without confusing the consumer with what is inside. Sunbath fruit is a fun snack of dried fruits that design clearly shows how to cook snacks – drying in the sun.

What’s Unique?
The design does not show dry ugly fruits, but the illustration shows cute sunbathing fruits.