Rebranding Southern Brewing

Design: CODO Design
Location: United States
Project Type: Produced
Client: Southern Brewing Co.
Product Launch Location: United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum Cans
Printing Process: Flexography (printed cans)

Southern Brewing is a popular production brewery and hangout spot in Athens, Georgia. A five-minute get away from the bustling college town of Athens, SoBrewCo has been slinging pints, organizing concerts and inviting Georgians of all stripes into the craft beer scene. Recent legislation in GA spurned an explosion of craft brewery openings, and the folks at Southern were feeling the heat of ever-increasing competition on shelves and in taprooms. With the goal of maturing their brand image and increasing recognizability on shelves, they reached out to CODO to develop a new brand identity and packaging system for their core lineup of beers, as well as their limited release series.