Over The Moo – Packaging Refresh

Agency: Our Revolution
Creative Director: Jen Doran
Location: Australia
Project Type: Produced
Client: Over The Moo
Product Launch Location: Australia
Packaging Contents: Dairy Free Ice Cream

Over The Moo is one of the original dairy free ice creams to first hit the Australian shelves. This vibrant brand had built a cult following for creating delicious dairy free coconut ice cream and marrying it with a range of tempting rich flavours. Yet, with a recent influx of dairy free ice cream brands into the category, Over The Moo wanted to maintain their popularity by refreshing their brand and redesigning their packaging design.

After hearing what the hardcore fans of Over The Moo loved about the brand, we aimed to showcase both the personality of Over The Moo as well as celebrate the delicious flavours it had to offer. We created a brand world over-the-mootopia that captured a care-free, dairy-free life that does not tolerant dairy intolerances. Each variant flavour depicts an area of the mootopia, bringing to life the flavour with a quirky narrative played out with original illustration.

We helped fulfil the brands ambition to be synonymous with dairy free indulgence whilst expressing a unique tone of voice for a premium gourmet dairy free ice cream.