Agency: Our Revolution
Creative Director: Jen Doran
Senior Designer: Ash Lower
Project Type: Produced, Commercial Work
Client: That Hippie Co.
Location: Sydney, Australia
Packaging Contents: Health Food Supplements, Tablets, Tonics
Packaging Substrate / Materials: Glass Bottle, Labels
That Hippie Co. is an independent Australian health company. They produce sustainable, vegan and organic products to help consumers look after their gut-health. Their products provide consumers the opportunity to access new-age health rooted in old world wisdom to live a more healthy, holistic life.
Our Revolution was engaged to develop the new packaging design for the range while thinking about the potential to introduce additional products into the portfolio.
Jen Doran, Creative Director at Our Revolution, said: “That Hippie Co has a distinctive tone-of-voice that needed to be reflected with equally distinctive packaging design. We explored the world of a ‘hippie’ and sought to combine the aesthetics of their environment with the meaning of taking care of your gut health.
The lava lamp was symbolic for visually representing gut health. The soft, slow moving shapes provided a visual language that spoke to the product, benefit and brand.”
Andrew Doenicke, Director at That Hippie Co, said “We are delighted with the new look for That Hippie Co. The packaging design is a reflection of our brand. Our Revolution understood our brand vision and is helping us to fulfil our ambition by setting the right foundation for future growth.”
Since the new design has launched, the brand is now distributed nationally across Australia through leading health food stores and is continuing to grow.