Broken Wave

What is this product about?
Broken Wave is a Surf inspired soap brand that embodies effortless living with a commitment to eco-friendly practices. Designed for those who appreciate high-quality, sustainable products with a coastal vibe, Broken Wave offers an elevated experience that resonates with boutiques, surf shops, and high-end hotel gift stores.

What is the concept behind the packaging design?
The packaging design reflects the brand’s ethos of laidback luxury by blending minimalism with a touch of coastal nostalgia and surf wax. Inspired by the rhythm of ocean waves and the raw beauty of nature, the design captures a sense of effortless sophistication while maintaining an eco-conscious focus. Every element is carefully curated to evoke a feeling of relaxation and authenticity.

Solution
Our goal was to create packaging that not only stands out on the shelf but also aligns with our sustainable mission. Using natural, recyclable materials and eco-friendly inks, the design balances aesthetic appeal with responsible choices. The soft color palette, embossing, soft touch coating, and clean typography reflect the purity and simplicity of the product within.

The technique used to design the packaging
We utilized a combination of hand-drawn elements and modern digital design to achieve an organic yet refined look. The design process involved extensive prototyping to ensure the right balance of form and function. Custom illustrations inspired by surf culture and coastal landscapes were incorporated to reinforce the brand story.

What is unique about your packaging design?
Broken Wave’s packaging stands out with its tactile, soft touch coated kraft materials, hand-drawn wave motifs, and minimalist yet inviting color scheme. The packaging communicates a sense of adventure and relaxation while staying true to eco-friendly values. It’s not just soap; it’s a statement of effortless living.

The results
The packaging has resonated strongly with our target audience. Customers appreciate the balance of sustainability and style, and the packaging has become a key part of the brand’s storytelling. Early feedback has highlighted its shelf appeal and the emotional connection it creates with consumers.  We are making sustainability easy and enjoyable.