Ledyshka Lollipops

Ledyshka is a unique brand of cold-effect lollipops inspired by the cooling sensation of northern frost, crafted from berries found in the forests of Arkhangelsk. The packaging design was created to reflect the brand’s essence of freshness and its connection to the icy wilderness of the North.

The primary packaging takes inspiration from the shape of an ice tray, reinforcing the refreshing and cooling concept of the product. This innovative design not only highlights the frosty nature of the lollipops but also offers practical reuse: once the lollipops are consumed, the packaging can serve as a mold for making ice. This dual-purpose approach adds an eco-friendly element to the product while enhancing its functionality for the consumer. The design also incorporates vibrant, nature-inspired colors, capturing the essence of the berries and cold air. This ensures a visually appealing, immersive experience, enhancing the brand’s connection to nature.

In addition to the main packaging, a portable mini-pack line was developed. Compact and convenient, these mini-packs are designed for on-the-go lifestyles, allowing consumers to carry the frosty treat anywhere with ease.

A special “lollipop Forest” line was also introduced, featuring packaging that mirrors the enchanting beauty of a frosty northern forest. This collection evokes the serene and icy landscape of the North, creating a visually striking and thematic addition to the product lineup.

The overall packaging design of Ledyshka seamlessly integrates aesthetics, practicality, and sustainability, offering a unique experience that resonates with the brand’s northern heritage and refreshing concept.