Aloe

Design: Linnikov.agency
CEO: Dmytro Lynnyk
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Aloe Juice
Packaging Substrate / Materials: Plastic

Goal: Packaging Design for Aloe Vera drink.

Description: Nilo brands was founded as a company specializing in the wholesome foods of only high premium quality.

Mission: to be a brand among number-one wholesome food products and beverages at acceptable prices.

Now the design has two main goals:

1. Create a visual design that attracts attention from afar, when passing near the shelf, the consumer should turn to look at the product.
2. The product should show quality and trust. It is competitive at 10% above the retail price, so the design should convey a «PREMIUM» feeling, and also work in the premium category.