Axinya Knyazeva is a brand and packaging designer with 13 years of experience working across FMCG, beauty, and lifestyle brands. Her practice focuses on transforming ideas and brand values into cohesive visual systems, from logos and packaging to brand materials, photography, and art direction.
Combining design with art direction, Axinya develops complete visual worlds rather than isolated brand assets. Her work is defined by emotion, tactility, and character, balancing contemporary aesthetics with a strong sense of atmosphere. She believes that the most memorable brands are experienced not only through how they look, but also through the feeling they leave behind.more..
