@houseoferasbymiti
houseoferas by Miti
@houseoferasbymiti
Active 2 days, 1 hour ago
Mumbai, Maharashtra, India
WE MAKE BRANDS OWN THE SHELF.
Hi, I’m Miti Shah, Founder & Creative Director of House of Eras - an award-winning design studio specializing in FMCG branding and packaging design.
I believe every great product deserves to be noticed.
You can have an amazing product, the right price and great quality - but if your packaging doesn’t catch attention, your brand can easily get lost in a crowded market.
That’s where I come in.
I help FMCG brands turn their ideas into strong, memorable and meaningful brands - from the first thought to the final pack on the shelf.
At House of Eras, we work across:
Brand Strategy & Naming
Creating the right foundation and finding the story behind the brand.
Brand Identity
Building visual identities that are recognizable, consistent and easy to remember.
Packaging Design
Creating packaging that catches attention, communicates quickly and makes people want to pick it up.
Sub-Packaging & Brand Systems
Making sure the brand stays consistent as it grows across products and formats.
My approach is simple:
- BE NOTICED.
- BE REMEMBERED.
- BE CHOSEN.
I combine strategy, storytelling and pixel-perfect design to create work that is not only beautiful, but also has a purpose.
Because packaging is more than just a container.
It is often the first thing people see, the first thing they feel, and one of the biggest reasons they choose one product over another.
I love taking a brand story and turning it into something people can see, understand, remember and connect with.
Whether it’s a new FMCG brand looking for its identity or an existing brand ready for a packaging transformation, I’m here to make the brand stronger, clearer and harder to ignore.
After all, your product shouldn’t just sit on the shelf.
IT SHOULD OWN THE SHELF.
📩 Building an FMCG brand? Let’s create something people notice, remember and choose. more..