@lauracarrick1
George
@lauracarrick1
Active 8 months, 1 week ago
New York, NY, USA
At George, we craft iconic brands for the innovative companies playing the new game. We partner with founders, investors, and high-growth startups, from pre-seed to Series C, to build and refresh brand identities that stand out and drive measurable impact. Or as we like to say: If it's not measurable, it's not that meaningful.
Co-founded by Dave and Andrew, George combines our 20+ years of experience working with CEOs, CMOs, and visionary founders to build brands that move culture and business forward.
Together, we led creative, design, and strategy at world-renowned agencies including Anomaly, Mother, and 72&Sunny, as well as at companies like Amazon, Gopuff, and S’well. Along the way we’ve shaped identities, campaigns, and product launches across energy, wellness, tech, and lifestyle. George exists to bring that same clarity, craft, and momentum to the next generation of ambitious brands.
We’re not in the business of indulgent agency culture or chasing awards. We create work that works because it’s strategic, beautiful, and efficient. George is full of curious generalists who pride ourselves on having no ‘house style’; it’s all about world-class creativity and detail-driven execution.
Our services span brand creation, brand refresh, strategy, design, copywriting, creative direction, production, and team design. Every project is guided by collaboration, high aesthetics, and a deep understanding of our partners’ business like Unicorn, Gimme, Wip, LucidLink and Afternoon Social Club.
Whether launching a new brand or elevating an existing one, George helps companies operate with clarity, connect with audiences, and grow with impact.
Let’s create something remarkable together. more..