I have been working as an illustrator and designer for over 10 years, with experience across advertising, branding, publishing, fashion, and gaming, before choosing to specialize in illustrated packaging design. I believe packaging is where I can bring out my full potential, combining storytelling, visual impact, and functionality in a way that directly connects with people. I have always had a love for beautiful packagings (I even collect them), which makes the field feel like a natural fit.
Over the years, I have collaborated with clients in the US, Canada, the UAE, Lebanon, France, and Germany, creating designs that merge cultural influences and resonate with diverse audiences. My multicultural background, growing up between Lebanese and European cultures, shapes my approach, giving my illustrations both a bold, enigmatic energy and a harmonious, refined balance.more..
