@serkan

Serkan Şenel

Active 1 week, 1 day ago

Aydın, Türkiye

I’m a Senior Packaging & Graphic Designer with 14 years of experience specializing in packaging design, visual communication, and FMCG brands. Throughout my career, I have designed packaging and visual identities for household cleaning products, personal care, cosmetics, food, and other consumer product categories. My expertise covers the complete packaging design process, from concept development and visual direction to label design, product range systems, packaging adaptation, and final print-ready artwork. I focus on creating packaging that combines strong shelf presence, clear product differentiation, and consistent brand identity. With extensive technical knowledge of packaging production, printing processes, and prepress requirements, I develop creative solutions that are both visually effective and ready for production. I have collaborated with brands and companies from 11 different countries, gaining experience across international markets, diverse target audiences, and different product categories. I also use AI-assisted creative tools as part of my workflow for concept development, image generation, visual editing, and presentation design. My goal is to help brands create distinctive, consistent, and commercially effective packaging solutions that stand out in competitive markets. Core Expertise: Packaging Design · FMCG · Label Design · Brand Identity more..

Active 1 week, 1 day ago