Simon Fréour
Not recently activeParis, France
I am Simon, from France, a fresh Shillington NYC graduate trying to break into the world of design and branding.
I initially trained as a generalist engineer before working in tech startups as a UX designer, software engineer and CTO. I also created a clothing brand on the side. I recently came to the realization that creativity has always been the first driver of how I work. This is why, after years of tinkering with graphic design, I decided to get proper training.
My natural inclination is an analytical, no-nonsense approach to creative work. I focus on finding strong concepts and compelling storytelling first. Then I strive for simplicity and clarity, constraining myself with simple color palettes, shapes and layouts. I try to leverage strong typography and referential symbols as much as I can to support my concepts.
On the side I enjoy printmaking, surfing, kitesurfing, playing music and listening to lots of it. more..