The Edison Agency
@theedisonagency
An independent design agency. Gutsy ideas. Behaviour-led strategy. Branding educators. With credentials spanning FMCG, Financial Services, Construction, Automotive Professional Services and everything in between, we are known for having the guts to see what’s broken and the imagination to build what’s next. Whether you're creating from scratch, pivoting fast, or translating legacy value into future relevance, our practice brings brand strategy to life through systems thinking, behavioural insight and bold design. At the heart of our work is BrandOrbit™, a proprietary framework that connects the dots between what people think of your brand, and the tools to influence that perception. We’re known for our work. Loved for the way we work.
-
The Edison Agency wrote a new post 6 months, 3 weeks ago
Superpop: From cinema staple to category disruptor
Movietime popcorn had been a leader behind the scenes for decades, supplying cinemas […] -
The Edison Agency wrote a new post 7 months, 2 weeks ago
Snackbrands + Kettle Ridge Cut
Reigniting snacking with street-food swagger. Kettle® set out to shake up the crinkle chip aisle with Ridge […] -
The Edison Agency wrote a new post 7 months, 2 weeks ago
Snackbrands + Kettle Master Brand
The Art of Slow. The Power of Storytelling. At Kettle®, tradition isn’t just remembered—it’s revere […] -
The Edison Agency wrote a new post 7 months, 2 weeks ago
Simplot + Birds Eye Masterbrand
Bringing Clarity to the Freezer: A Bold New Era for Birds Eye Birds Eye has long held a special place in […] -
The Edison Agency wrote a new post 7 months, 2 weeks ago
Simplot + Deli Masterbrand Range
Evolving Birds Eye Deli for today’s freezer-door decision makers. Birds Eye is a brand generation of A […] -
The Edison Agency wrote a new post 8 months, 1 week ago
Chen Foods + Macaroni and Cheese Range
Mr Chen’s has entered the Mac & Cheese aisle with a bold new Asian-inspired range that brings s […] -
The Edison Agency wrote a new post 8 months, 1 week ago
Snackbrands + CC's Pepperoni
CC’s Cheesy Pepperoni Pizza crashes into the chip aisle with louder flavour, brighter attitude and a pack that r […] -
The Edison Agency wrote a new post 8 months, 2 weeks ago
Nestlé + Nesquik Cereal Bars
Transforming a family favourite into a playful, better-for-you snack. Nesquik is a brand kids know and love – […] -
The Edison Agency wrote a new post 8 months, 4 weeks ago
Kettle Firemasters
Born from a hunger for bold flavours and primal storytelling, Kettle Firemasters turns up the heat, redefining the […] -
The Edison Agency wrote a new post 8 months, 4 weeks ago
Nestlé + RTEC Evolution
Extending Nestlé CPW’s award‑winning Uncle Tobys masterbrand was about more than a refresh. It was about making the […] -
The Edison Agency's profile was updated 1 year, 1 month ago
-
The Edison Agency changed their profile picture 1 year, 1 month ago