Brala’s Best Garlic Spread

The reimagining of Brala’s Best led by creative director Aja Marie Johnson brings the brand into a new era of modern convenience and elevated shelf appeal. Known for transforming simple meals into extraordinary moments, Brala’s Best deserved a look and feel that reflected the same spirit of transformation. The refresh moves the brand away from its traditional white tubs toward sleek, resealable doy pouches—a shift that highlights both function and form.

The new packaging design, crafted under Johnson’s creative direction, celebrates the product’s versatility while improving usability for everyday cooks and flavor enthusiasts alike. The doy pouches are lighter, easier to store, and travel-friendly, making Brala’s Best as adaptable as the dishes it enhances. The format reinforces the brand’s mission to “Make Meals Magic,” transforming not just the way people eat, but also how they interact with their favorite spread and dip.

Visually, the new brand identity leans into a more vibrant and confident aesthetic—balancing appetizing color cues, bold typography, and a clean modern layout that stands out on shelves and in kitchens. Each pouch invites discovery and play, reflecting Brala’s imaginative approach to flavor. Paired with evocative new photography by Egor Vasilyev, the result is a fresh, cohesive brand experience that feels premium yet approachable—honoring the original cult favorite while making it ready for its next chapter.

Brala’s Best: @bralasbest | www.bralasbest.com
Branding, Packaging & Creative Direction: Aja Marie Johnson — @designartboard | ajamariejohnson.com
Photography: Egor Vasilyev — www.egorv.com