Chocolate Mouth

Chocolate Mouth — Brand Identity and Packaging Design Concept

Chocolate Mouth is an artisanal chocolate brand from Austin, Texas, known for its handmade chocolates and playful, unconventional gift boxes.

The brand was created to bring personality, humour and character back to chocolate, moving away from traditional, overly romantic branding. The concept draws on the spirit of Austin—a city known for its creative culture, music, art and famous motto, “Keep Austin Weird.” Our goal was to translate this distinctive energy into a brand that feels bold, expressive and a little rebellious, while celebrating the craftsmanship of small-batch chocolate making.

The challenge

The main challenge was to create a brand that would stand out in a market dominated by traditional, elegant and predictable chocolate packaging. Chocolate Mouth wanted something different—something that reflected real life, real emotions and real personalities.

Its chocolates aren’t just for Valentine’s Day or weddings. They’re for breakups, celebrations, random Tuesdays and everything in between.

The brand needed to capture Austin’s creative, slightly chaotic energy through a strong visual identity; packaging that feels collectible, fun and memorable; and a visual system adaptable to different themed gift boxes and seasonal releases.

The solution

We created a bold, expressive visual identity that reflects Austin’s culture and the brand’s playful character. The project included logo development, a brand identity system, packaging design for several chocolate box collections, a bespoke illustration system, and the design and development of an e-commerce website.

A key part of the identity is the illustration style created specifically for this project. Every illustration was developed from scratch, bringing its own personality to the packaging—from playful skeletons and retro tattoo motifs to Austin landmarks and cultural references. Together, these illustrations create a visual language that feels lively, unconventional and unmistakably Austin.

The packaging was designed to work as miniature posters, turning each chocolate box into a collectible object rather than simply a container.

To extend the brand experience online, we also designed and built a custom online store that carries the same visual concept throughout. The website reflects the brand’s bold personality: colourful, playful, a little weird and distinctly its own.

The result is a brand that feels authentic, energetic and memorable—capturing the spirit of Austin while giving Chocolate Mouth a strong presence in the world of artisanal chocolate.