Dead Sour – Energy Drink

Gevorg Harutyunyan

Yerevan, Armenia

DEAD SOUR is a bold conceptual energy drink designed for those who thrive in the high-contrast intensity of the night. With a sharp focus on raw energy and “glitch” aesthetics, the brand identity captures the essence of adrenaline and dark creativity. Every visual element is crafted to stand out, offering a powerful, disruptive look for a new generation of energy seekers.

Client: DEAD SOUR (Concept) Service: Brand Identity, Packaging  Year: 2026