Eight Hues

EiH Eight Hues — Concept

“Eight Emotions: Mood Portraits” is a collection of beauty products in which each emotion becomes a freeze-frame portrait of a woman and a fragrance world of its own.

Brand concept

The project’s visual language draws on the aesthetics of luxury glossy magazines: close-ups, soft studio lighting, and an emphasis on textures and subtle facial expressions. The portraits receive a stylised graphic treatment, creating the feel of an editorial fashion shoot.

Product range

• Women’s perfumes (50–100 ml)
• Shower gel
• Bar and liquid soaps
• Body and hand balms
• Scented bath salts

Positioning

Premium niche perfumery with strong visual storytelling.

Brand essence

One bottle, one mood. Today you’re Hope; tomorrow, Serenity.

Distinctiveness

The brand’s defining feature is the connection between each fragrance, a specific emotional portrait and carefully planned photography with an editorial glamour aesthetic.

Customer value

The brand offers personalisation through emotions rather than a celebrity’s name. Each customer builds her own “palette of moods” to suit different feelings and moments in her life.

Aesthetics

Minimalism, clean lines, tactile appeal and understated luxury.

Target audience

Women aged 25 and over who:

• Value individuality and an emotional connection with a product.
• Appreciate visual culture: glossy magazines, art photography and mood boards.
• Are willing to pay for originality and thoughtful design.
• See fragrance as part of their self-expression and personal style.
• Follow beauty and fashion trends while choosing something that feels different from everyone else’s.

Lifestyle

Urban women, creative professionals, office professionals with a refined sense of style, and lovers of boutique brands and beautifully designed products.