Esencia Libre

The wine’s name reflects the winery’s production philosophy: a process free from established rules, allowing for complete creative liberty. Our concept centers on the pursuit of this same freedom. The front of the label features a small sparrow—the quintessential symbol of a free bird—trapped inside a golden cage. A unique aspect of this design is that the cage can be scratched away, effectively setting the sparrow free; this creates a beautiful metaphor while simultaneously using the packaging as a tool for consumer interaction.