Estrella Sticks

SITUATION

The global snack market is growing rapidly. This growth is driven by several factors: the demand for smaller and more convenient portions, increasing attention to snack ingredients, and the variety of formats and flavours brought about by globalisation. All of this has led to the emergence of these potato sticks in a small package.

SOLUTION

Think of globalisation and snacks, the first country that comes to mind is the USA. With that in mind, we decided to incorporate the classic feel of an American fast food restaurant into our design. But in a modern and bright way to attract the attention of a younger audience.